The Bourne Supremacy Film Poster Analysis

This poster was the promotional film poster for the 2004 film The Bourne Supremacy. The film itself was the 3^rd film featuring the character Jason Bournce played by Hollywood actor Jason Bourne. Firstly the poster itself is very basic and isn’t over cluttered. In term of images it features the main image of Jason Bourne (Matt Damon) and also an image of what appears to be a street environment and most likely India as this is where this film is set. The main image of Bourne appears to make slight eye contact with the viewer which would attract and draw their attention to the poster itself. The image as well has been taken to whichever way you look at it Bourne makes eye contact with you. The image as well also features him holding a gun which would indicate the genre of film as well as being a typical convention of a thriller action film. In terms of colours both the images blend and work well with each other and have a slight orangey greeney tint to them which indicates the the seriousness of the poster as well as it fitting in with its dark plot as well as the genre of the film unlike possibly a film targeted at kids which would feature all bright and colourful colours. The posters font is a very formal font and is a serif font which alternates from bold to regular text. At the top of the poster we see a slogan strapline which Sais “THEY SHOULD HAVE LEFT HIM ALONE” which also indicates possibly the danger of the character and that the film will involve possibly people attempting to attack Jason Bourne or possibly kill him. This piece of font is in a white colour and works well as it stands out and doesn’t clash with other colour. Towards the lower half of the poster we see the title of the film which alternates from “The” and “Supremacy” in regular font and the “Bourne” written in Bold text. Also above the title it also says the actors name and also states that “ MATT DAMON is Jason Bourne” which is a good way of appealing to fans of Matt Damon as well as informing people which character he plays. Below this it also features the standard accreditations of Directors, Producers etc which is in the common font which is small and in white. Below this it features accreditations towards the production companies as well as the distributors in this case Universal and The Kennedy Marshall Company as well as featuring the films website. The last piece of text is at the bottom of this and is very important as it is the film release date, due to this being important this is in bold white text which stands out on the black behind it.