Lincoln had a budget of $65million and grossed $275,293,450 from the box office. Lincoln had the same approach as most films by having the main role character on its poster. In this case the poster features the image of actor Daniel Day Lewis as Abraham Lincoln. Below it features Lewis’ name which would appeal to those who are a fan of Daniel Day Lewis himself. It also features above Lewis’ name A Steven Spielberg film which also is a good way of promoting the film as It would attracts those who enjoy Spielberg’s films. The films soundtrack was also a good way of promoting the film due to it being composed by famous composer John Williams who has produced the soundtracks to other successful films including Star Wars and Saving Private Ryan. DreamWorks and Google Play announced on the Lincoln movie Facebook page that they would release the trailer for the film during a Google+ hangout with Steven Spielberg and Joseph Gordon-Levitt on September 13, 2012, which then led to a teaser trailer being released in September 2012. The idea to have the Google+ hangout with the director would attract fans of the film but also the director himself which would have led to increased popularity in the film.
Lincoln also has its social media platforms which include the website, Facebook page and YouTube channel which features the trailer as well as exclusive extracts from the film as well as interviews
The trailer itself includes music from the soundtrack as well as informing us of the actors involved. They also display above the actors name “Academy award winner” which is a good thing to include in the trailer as it is an endorsement and could attract people of the film due to it having successful award winning actors.
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