Originally Drive was planned as a blockbuster but eventually changed to an independent film. In 2010 drive was bought to the Cannes film festival and promotional posters were released. The posters themselves feature the leading role character (Ryan Gosling) which is a key element to promoting the film, due to him being popular as an actor. Drive grossed $77,560,689 worldwide, making nearly six times on its 13 million dollar budget. Another success was the release of the soundtrack which featured the music from the film. The film is commonly liked due to the soundtrack which the majority was composed by Cliff Martinez. The website as you first click on it features the success of the film which is a way of proving to the viewer it is worth watching. As you continue into the sight, the trailer plays automatically. The build up to the premiere also featured various TV interviews around America and Europe.
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