Wednesday, 16 April 2014

Question 2: How Effective is the combination of your main product and ancillary texts?

Overall I think that my film trailer shows a very good link between the other ancillary texts (Cover & Poster). Looking into existing films it is very clear they do this and it results in a very professional and successful looking products. It is very common that a film will use similar images and fonts to attract audiences. If they were to change them it would make it difficult to the audience to remember a film after all they are trying to attract an audience and make them remember the film.

Fonts
It is clear to see that in the trailer I have used a font called Bank Gothic which fitted in very nicely with the genre of our film. I first used the font for the trailer and after doing so felt to show a clear connection I would also use it on the film poster. The reasons for doing so are that the font itself is easy to read and bold which makes it stand out. The only really change to it within the film poster are that I have changed some of it to black instead of white like in the trailer. However I didn’t use the font on the Little White Lies cover as it didn’t really fit in with Little White Lies style as they tend to use more of a stylised font which I felt this font didn’t have.

Images
Its very clear that one of the main characters Jason Dyer features on all of the tasks which is very important when marketing your film. The images on both the magazine and the poster are very clear and are easy to recognise that it is Jason Dyer. The magazine cover itself features the iconic jacket which Dyer wears throughout the film trailer. This would be much like the film Drive as Ryan Goslings character was well known for the jacket he wore throughout the film as well as on the film poster.

Endorsements and Accreditation
In terms of endorsements and accreditation the clear link here is between the trailer and the film poster. Mid-way through the trailer it features our made up production company Anarchy Production which is also featured on the film poster. At the end of the trailer there is a small billing block which features company accreditation which is also featured at the bottom of the billing block on the film poster. We also see on the trailer actor endorsements saying Academy Award Winning which again is also included at the top of the film poster.

One final clear link would be between a piece of the dialog and the main image on the film poster which. In the trailer there is a piece of dialog which sais “The worlds a dangerous place to live in you’ve got to be constantly looking over your shoulder” which part (you’ve got to be constantly looking over your shoulder) has been used as the tagline for the poster. This also ties in closely with the main image as Dyer is slightly looking over his shoulder.
Overall I feel that all the tasks I have produce tie in closely and work well showing consistency within the fonts, endorsements and accreditation's.


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