When a film is made and ready for release a theatrical
poster to advertise the film is made promote the film. Posters can range from
anywhere from being at the actual cinema to being on a board at a bus stop. In
terms of posters there is various types of posters which serve different
purposes for promoting the film.
Teaser
The first type of poster is known as a teaser poster and this
poster contains basic information which attracts you towards that film. It
often does not indicate much about the plot, but may include the leading
actors, which again would spark interest from people if they like the work of
that actor. A teaser poster will also include the title of the film.
Main Poster
Another form of poster is the most important and is the
actual main film poster. This form of poster includes elements of the teaser
poster but also involves more information mainly focused at the production
companies, distributors as well as the leading actors and distributors. This
poster will possibly also include a typical slogan of the film as well as
possible quotes from reviews of possible newspapers and magazines. As well as
all that they also include the release date which is the most important. The
typical positioning of the release date is commonly placed underneath the film
credit block.
DVD Release Poster
This form poster comes out when the film is released on DVD
or Bluray and commonly features the majority which is on the main poster, but
also includes one line reviews from magazines or newspapers. This poster is put
out possibly few weeks in advance in order to attract people to purchase the
DVD or Bluray
Character Poster
The final form of poster is a character poster. This form of
poster is very simple and will feature a main character from the film as the
main focus but also including the actors name as well as the films logo or text
title. The poster also features the release date as well as crediting the
distributors and production companies.
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